Design Director and creative leader, focused on brand identity, design systems, and campaigns. From high-growth startups to category leaders.

I’m a design director and brand strategist based in New York, focused on building clear, durable brand systems that define how companies think, look, and connect. Over the past decade I’ve worked across technology, biotech, entertainment and media, luxury, wellness, and beauty, shaping story-driven work for organizations ranging from Wall Street Journal to Broadway productions at RPM and integrated campaigns with Rapp - Omnicom.

Most recently, I was Design Director at Brandpie, partnering with strategists, writers, and digital teams to develop brand platforms, visual identities, and digital experiences. I stay close to the work, from early thinking through launch, blending strategy, design, and technology (including AI) to create systems that are both expressive and practical for the businesses using them.

When I’m not working, I’m usually out in New York with my Dalmatian, recharging and paying attention to the details most people walk past. That time away from the screen keeps my work grounded: I care about brands that have a point of view, contribute something useful, and lean into more thoughtful, sustainable ways of showing up in the world.